Its bookings for April are forecasted to be up by around 60% compared to the same period last year. Of course, Roblox is undoubtedly one of the biggest entertainment success stories of the pandemic. Isn’t this just down to the fact that kids are spending more time at home during the pandemic? Roblox made $923 million in revenue in 2020, which is an 82% increase compared to 2019 figures.It’s easy to see why the platform has become a key part of the creator economy. In 2018, that figure was just $72 million. Interestingly Roblox said it would pay out nearly $500 million to developers this year. Developer exchange fees - the money that’s paid out to creators on Roblox - came in at $118.9 million in the quarter, up 167% in the same period last year.and Canada: second, a 111% jump in DAUs over the age of 13 years old - proof that Roblox isn’t just a kids platform. Growth in engagement came down to two things: first, an 87% increase in daily active users (DAUs) outside the U.S.For context: Twitch reported a record 6.3 billion hours watched over the same period. Gamers spent 9.7 billion hours on the platform in the first three months of the year.Roblox’s bookings - the amount of virtual currency purchased by users - rose 161% to $652.3 million in the quarter with average bookers per daily active user up 46% to $15.48.It seemed like a good moment, then, to look through its latest numbers and get a better sense of why it’s often regarded as one of the biggest things happening in media and tech today. That said, the gaming platform is still an unknown entity to much of the industry. Naturally, some advertisers are already circling Roblox.
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